Attention Insight: UI/UX Design Testing for Marketers
A marketer with a mobile app launch next week needs proof that users will notice the CTA button. Attention Insight, a UI/UX Design tool, generates an AI attention heatmap from that screen and returns a focus map plus a clarity score. Attention Insight does not run live usability testing with real users.
- India 16.1%
- United States 9.5%
- Brazil 4.1%
- Indonesia 3.6%
- Other 66.6%
What Attention Insight Does
Attention Insight is a predictive UI/UX testing tool that generates AI attention heatmaps for designers and marketers before launch. It uploads a static image, a URL, or a short video and returns a prediction of where viewers will look first, how much attention each element receives, and whether the layout reads as clear or cluttered. The clarity score and contrast map flag weak visual hierarchy, while AI recommendations suggest layout or color changes. Because the analysis runs on uploaded assets rather than live traffic, results arrive before a design ships rather than after a campaign is already running.
Main Features
Attention Heatmaps
Attention Insight predicts where viewers will look across an image, webpage, or video within the first few seconds. The model outputs a color-coded overlay showing concentration of predicted gaze. Designers see which elements draw focus and which get skipped, so layout changes can be tested before a design goes live.
Clarity Score and Contrast Map
Attention Insight scores how clearly a design directs attention toward its intended focal point and separately evaluates color contrast between elements. Both metrics are calculated from the same uploaded asset. A low clarity score points directly to competing visual elements, which narrows revision work to specific regions instead of a full redesign.
Design Comparison
Attention Insight places two design versions side by side and runs attention prediction on both at once. The comparison surfaces which version concentrates attention on the intended call to action or headline. Marketers testing two ad creatives get a direct basis for choosing one over the other before spend goes out.
Integrations with Figma and Adobe
Attention Insight connects to Figma, Adobe Express, Adobe Photoshop, Adobe InDesign, Sketch, and Chrome. Designs can be tested from inside the tool they were built in rather than exported first. This keeps heatmap checks inside an existing design workflow instead of requiring a separate upload step each time.
Use Cases
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Enhancing Mobile App Usability
Marketers preparing a mobile app screen use Attention Insight’s heatmap and focus map to find interface elements going unnoticed. The attention percentage metric flags weak spots so revisions target a specific screen area rather than the whole interface.
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Increasing CTA Clicks
Designers testing a call-to-action button run it through Attention Insight to check predicted attention share before launch, applying the same workflow to banner ad variants. A low score signals the CTA needs repositioning or stronger contrast.
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Validating Prototype Hierarchy for UX Experts
UX experts reviewing prototype screens use Attention Insight’s clarity score to catch weak visual hierarchy before usability testing starts. Instant reports in PDF or PPT format document findings, flagging issues before recruiting participants for a formal study.
Best For / Not For
Attention Insight is built for people who need a prediction of visual attention before a design ships, not after a campaign is already live. Marketers testing ad creatives, banners, and landing pages fit this workflow, as do designers checking CTA placement, color contrast, and layout hierarchy before handing work to stakeholders. Agencies running multiple client reviews can use instant PDF or PPT reports instead of commissioning separate studies for each project. Attention Insight does not measure actual eye movement or real user behavior, so teams needing validated eye-tracking data, session recordings, or live usability testing will find its AI predictions insufficient on their own.
Pricing
Attention Insight’s standard Basic plan costs €276 per year billed annually, with a Pro and Hero tier above it and a 14-day free trial with no credit card required.
| Plan | Price | Included |
|---|---|---|
| Free | Free | Access to basically all features for 14 days |
| Basic | €276 / year, billed annually | 1 User Seat, 40 credits, Attention Insight Watermark |
| Pro | €1140 / year, billed annually | 2 User Seats, 200 credits, No Watermark |
| Hero | €2999 / year, billed annually | 2 User Seats, Unlimited Credits, No Watermark |
Credits are consumed per image, URL, or video test and do not carry over once a billing cycle ends, so heavy testers should track usage against their plan’s allocation.
Pricing checked 2026-11-09.
Quick Comparison
Whimsical is Attention Insight’s main alternative for teams that need diagramming and wireframing in one shared workspace. Whimsical combines boards, flowcharts, and wireframes on a single collaborative canvas for early-stage design work. Attention Insight generates AI attention heatmaps and clarity scores to validate a finished layout before it ships. Choose Whimsical if a team needs to sketch flows and wireframes together from scratch. Choose Attention Insight if a design is already built and needs attention validation before launch.
Verdict
Attention Insight generates AI attention heatmaps for marketers and designers starting at €276 per year on the Basic plan, with unlimited credits only on Hero.
