SEO and Local Search Tools with Moz
Most SEO tools require separate add-ons for local listings and link data; Moz bundles Domain Authority scoring, rank tracking, and local listings management in one account. Digital Media Specialists get rankings and listing accuracy together, so Moz fits teams consolidating tools. Enterprises tracking millions of pages monthly will exceed its base-plan row limits.
- United States 29.3%
- India 22.5%
- Pakistan 8.7%
- United Kingdom 4.4%
- Other 35.1%
What Moz Does
Digital Media Specialists use Moz to research keywords, track rankings, audit site health, and manage local listings from one dashboard.
Moz Pro combines Keyword Research, Rank Tracking, Site Crawl, Link Research, and Competitive Research in one subscription, drawing on an index Moz says covers over 44 trillion links. Moz Local extends this into business listings and review management, and Moz AI Explorer tracks how AI search agents reference a brand, a gap traditional rank trackers do not cover.
Main Features
Keyword Research
Moz surfaces keyword suggestions, search intent classification, and difficulty scores pulled from its historical index. Users enter a seed term and get related keywords with volume and SERP-position data attached. Because intent is scored alongside volume, teams can prioritize terms that match a page’s actual purpose instead of chasing high-volume terms that will not convert.
Rank Tracking
Moz tracks keyword positions across 170+ search engines, updating daily or weekly depending on plan tier. Rankings are tied to specific campaigns and locations, so multi-location businesses can isolate performance by market. Plan-level caps on tracked keywords mean larger site portfolios require upgrading tiers rather than adding keywords freely.
Site Crawl
Site Crawl scans a domain for technical SEO issues — broken links, duplicate content, missing metadata — and returns a prioritized fix list. The crawl runs on a schedule tied to the subscription plan, with crawled-page limits varying by tier. Fixing flagged issues before the next crawl cycle is the only way to confirm a problem actually resolved.
Listings AI
Listings AI, part of Moz Local, creates and syncs business listings across directories and lets owners manage reviews from one screen. Listing data stays consistent across platforms automatically once set up, which matters because inconsistent name, address, and phone data is a known ranking factor in local search. It does not cover social media posting.
Use Cases
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Increase Patient Bookings
A Digital Media Specialist managing multi-location healthcare listings uses Moz Local to standardize name, address, and phone data across directories. Chesapeake Regional Healthcare applied this approach to improve listing accuracy, which Moz states led to an increase in patient bookings.
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Agency client reporting
Agency teams track rankings and backlink profiles for multiple client domains inside one Moz Pro account, using Rank Tracking and Link Research together. Consolidated reporting across clients replaces manually assembling data from separate tools each month.
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Custom SEO dashboard building
Small business teams pull historical ranking and link data through Moz API’s row-based plans to feed internal dashboards. Starting at 3,000 rows per month, this suits research use rather than high-volume, continuous data pulls.
Best For / Not For
Moz is built for teams that need rankings, backlinks, site audits, and local listings in one subscription rather than stitched-together point tools.
Digital Media Specialists managing multi-location brand listings, small marketing teams running their first structured SEO program, and agencies reporting on a handful of client sites fit this profile well.
Moz limits tracked keywords and crawled pages by plan tier, and its keyword database can lag larger competitors in highly competitive niches — enterprise SEO teams needing deep, high-volume keyword coverage should look elsewhere.
Pricing
Moz API offers a free plan capped at 50 rows per month, limited to one request every ten seconds, with the first paid tier, Starter, priced at $20 per month for 3,000 rows.
| Plan | Price | Included |
|---|---|---|
| Free | Free | 50 rows per month |
| Starter | $20 / month, billed monthly | 3,000 rows/month |
| Growth | $125 / month, billed monthly | 50,000 rows/month |
The Growth plan scales from $125 per month toward Enterprise, which uses custom volume pricing for teams processing over 4 million rows monthly and includes a dedicated account manager. This row-based pricing covers Moz API access only; Moz Pro, Local, and STAT subscriptions are priced separately.
Pricing checked 2026-10-24.
Quick Comparison
SE Ranking is Moz’s main alternative for combined rank tracking and site audit workflows. SE Ranking offers white-label reporting built for agency client delivery at lower seat counts. Moz counters with its established Domain Authority and Page Authority metrics, plus bundled Listings AI for local business management. Choose SE Ranking if white-label client reports are the priority. Choose Moz if local listings management and historical link data matter more than reporting customization.
Verdict
Moz runs Keyword Research, Rank Tracking, Site Crawl, and local listings management under one subscription, with API access starting at $20/month for 3,000 rows. It fits Digital Media Specialists and small agency teams consolidating SEO tools into one dashboard rather than enterprises needing the highest-volume keyword coverage.
