SEO Content Operations for Content Marketers with Frase
A content marketer juggles a dozen live blog posts while new briefs pile up for next week’s launch. Frase, a SEO tool, scores each page against top-ranking content and drafts the fixes it finds, handing back an editable draft. Content Marketers scaling past Starter’s 10 articles a month must upgrade plans immediately.
- United States 19.3%
- India 11.1%
- Canada 10.6%
- Indonesia 3.9%
- Other 55.3%
What Frase Does
Frase is a content operations platform that researches, drafts, scores, and publishes SEO and AI-search content for content marketers and SEO teams.
Frase pulls data from pages already ranking for a target query and from a brand profile learned from the site or set in the Brand Hub, so a draft arrives sounding like the brand rather than generic AI output. Content rules then catch anything that looks off before a human sees it, which turns editing into revision instead of a rescue job. Frase then scores the page for Google and for AI Visibility.
Main Features
AI Agent
AI Agent drafts content against pages already ranking for a target query and against a brand profile learned from the site or set in the Brand Hub. Content rules flag anything that reads off-brand before an editor sees it. The Agent can also publish on its own when enabled, keeping a content calendar moving unattended.
GEO Optimization
GEO Optimization tunes a page’s structure, phrasing, and source citations so AI systems like ChatGPT and Google AI are more likely to quote it directly. Frase pairs this with AI Visibility, which tracks whether a page is actually cited across these engines. Starter plans cover ChatGPT and Google AI; Professional adds Perplexity, so coverage grows with the plan.
Content Guard
Content Guard watches published pages for ranking decay and flags the ones slipping in Google results. On Starter it monitors 10 pages, rising to 75 on Professional and 300 on Scale, so the ceiling scales with the plan. Frase pairs the alert with a drafted fix, so a page that starts losing position gets a patch queued rather than a note to investigate later.
FraseCMS
FraseCMS publishes finished posts straight to WordPress, Webflow, Sanity, or Wix, or hosts them directly with structured data and llms.txt included on every page. The free hosting tier covers 100,000 page views a month, with higher page-view and bandwidth allowances available on paid add-ons. Either route skips a separate CMS setup step.
Use Cases
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Optimizing content for search
Content marketers juggle research, briefs, and fixes across a growing blog. Frase handles research, briefs, AI drafting, and SEO/GEO scoring in one workflow, so a marketer moves from a target keyword to a scored draft without switching tabs.
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Ensuring content ranks well
SEO teams need pages to rank on Google and get cited in AI answers, not just one. Frase scores both signals and drafts the fix when either slips, so SEO teams work from one queue instead of two separate tools.
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Managing multiple sites
Agencies run content production across several client domains at once. Frase’s Scale plan adds seats and up to ten domains, plus client-ready exportable reports, so one team runs multi-site production without separate logins per client.
Best For / Not For
Frase is built for teams publishing content on a recurring schedule who need it to rank on Google and get cited in AI answers like ChatGPT and Perplexity.
Content Marketers running a single blog, SEO Teams owning rankings across many pages, and Agencies managing content for several client sites all fit the core loop, with Enterprise handled on a custom tier with SSO and white-label reports.
Frase’s Starter plan caps out at 10 articles and 50 audit pages a month, so a team publishing daily across one site will outgrow it before stepping up to Professional.
Pricing
Frase prices its SEO and GEO platform across four tiers, from a free FraseCMS hosting tier to Scale at $239 per user per month billed annually, plus a custom Enterprise tier.
| Plan | Price | Included |
|---|---|---|
| Free | Free | 100,000 page views a month |
| Starter | $39 / user/month, billed annually | 10 articles and 50 audit pages each month |
| Professional | $103 / user/month, billed annually | 40 articles and 250 audit pages each month |
| Scale | $239 / user/month, billed annually | 100 articles and 1,000 audit pages each month |
Professional and Scale allow optional pay-as-you-go overage when a month runs long, off by default, while Starter simply stops publishing once its monthly cap is reached.
Pricing checked 2026-10-24.
Quick Comparison
SE Ranking is Frase’s main alternative for teams tracking rank positions and running audits at scale. SE Ranking includes a dedicated rank tracker with daily updates across unlimited keywords on its paid plans. Frase pairs Content Guard’s decay alerts with AI Visibility tracking across ChatGPT, Perplexity, Claude, and Google AI. Choose SE Ranking if daily keyword-rank tracking across large portfolios matters most. Choose Frase if content needs drafting and scoring for Google and AI answer engines.
Verdict
Frase runs research, drafting, scoring, and publishing in one workflow, with Starter opening at $39 per user per month for 10 articles and 50 audit pages a month. Agencies needing more seats and domains will want Scale at $239 per user per month instead.
